4P Marketing และ 4C Marketing ส่วนผสมทางการตลาดที่นักการตลาดต้อง

marketing mix  The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or And traditionally, the model was built from the 4ps of marketing: Product, Price, Place, and Promotion But as marketing evolved, so did the

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy The four Ps are: product, price, The marketing mix describes the overarching business approach to influence profitable customer action by selling a single product or service The marketing mix

3 How to balance the four Ps of marketing mix with the four Cs of marketing strategy? The four Ps of marketing mix are based on the business's Konsep marketing mix ini pertama kali diperkenalkan oleh Neil Borden yang terinspirasi dari gagasan James Cullington pada pertengahan abad ke 20