Positioning With April Dunford

Positioning With April Dunford positioning Four main types of positioning strategies · Competitive positioning involves comparing your product or service with that of the competitors brand positioning Positioning and differentiation are connected in important ways Effective positioning for a product or service is based on the differentiating characteristics

brand positioning Product positioning is a form of marketing that presents the benefits of a product to a defined target audience Through market research and

positioning What is Positioning in Marketing: Types, Benefits, and Applications Market Positioning is the ability to influence consumer perception related What is Positioning? Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products